THE STORY OF THE 67 KID

If you've spent any time on TikTok, Instagram Reels, or even in a middle school hallway recently, you've likely heard it: a loud, rhythmic shout of "SIX-SEVEN!" accompanied by a peculiar hand gesture. What started as a niche basketball clip has exploded into a global phenomenon, confusing parents and teachers while delighting Gen Alpha. This is the origin story of the "67 Kid."

1. The Origin: Maverick Trevillian

The iconic "Success Kid" style reimagining

The meme centers around a young boy named Maverick Trevillian. He first appeared in a YouTube video by basketball content creator Cam Wilder. In the clip, Maverick—sporting fluffy blonde hair and an Essentials Fear of God hoodie—stands on the sidelines of a basketball game.

With unbridled confidence, he yells "Ay, 6-7!" while performing a distinct hand motion: palms facing up, moving his hands up and down rhythmically. This gesture and phrase were a direct reference to the rap song "Doot Doot (6 7)" by Skrilla, which was already bubbling up in underground hip-hop circles.

2. The "Mason 67" Stereotype

As the video went viral in April 2025, the internet did what it does best: it created a character. Maverick wasn't just seen as himself anymore; he became the archetype of a specific kind of Gen Alpha/Gen Z suburban kid.

Netizens dubbed this character "Mason". The "Mason 67" stereotype describes a white boy with fluffy hair who tries a bit too hard to adopt hip-hop slang and mannerisms. It sparked conversations about cultural appropriation, "cringe" culture, and the way internet trends spread across demographics. Despite—or perhaps because of—the cringe factor, the meme took on a life of its own.

3. Into the Analog Horror: SCP-067

By August 2025, the meme took a dark and surreal turn. Creators began editing photos of Trevillian, distorting his face into grotesque, eerie shapes reminiscent of Analog Horror series.

This variation became known as "SCP-067 Kid", a satirical nod to the SCP Foundation collaborative fiction project. In this lore, the "67 Kid" isn't just a boy; he's an anomaly, a cryptid haunting the digital landscape. This evolution from funny video to horror character showcases the rapid, unpredictable lifecycle of modern memes.

4. Mainstream Explosion

By late 2025, "6-7" had escaped the internet.

• Schools: Teachers reported students shouting "6-7" whenever the number appeared in math class or page numbers.
• Gaming: Major titles like Overwatch 2, Fortnite, and Clash Royale added "67" emotes or references.
• Brands: Domino's Pizza ran a "6.70" promo code campaign, capitalizing on the trend.
• Tech: Google added an Easter egg where searching "67" makes the screen shake.